Tenacity

We're on our 3rd week of bootcamp. I've done some discovery on tall men; deconstructed a VW campaign; analyzed the strategy behind The Great Schlep campaign, created by Droga5 and the Jewish Council for Education and Research; rebranded a non-profit organization (with my team - presentation tomorrow) and have made sure I sit in a different seat for each class. I'm definitely developing the tenacity required for thinking through to a strategy and key creative idea.