Miami Ad School Account Planning Bootcamp

While there are many complaints and doubts about the value and organization of the bootcamp program, I think the structure of the program is actually our best learning tool. Just like planning, it's up to us to dig to find the insights and understanding in order to garner strategic prowess. Similarly stated in one of my first blog posts, the ideas are all around us -- we just have to realize they're there. I love how everything I see, hear, smell, touch and taste will make me a better planner; there is no such thing as a waste of time.

Martha, Vincent and Becky -- my final team -- working on our branding campaign for Microsoft

Beer and planners

10.8 first Campaign class
After we got briefed on our first assignment and met in our chosen groups -- work-it-out Chris (art), Nick (copy), Vincent (strategy) and Cara (strategy) -- what else was there to do but to go out for a beer.

Here we are, several planners at a local irish bar. I'll introduce you to everyone once I can get them to mug for the camera. Pictured here is me and several of the international students. They represent Austria, Germany, Holland, Spain, Belgium, Switzerland... and that's just those pictured.
Our first assignment is actually a social services agency, if you'll believe that. There are many of the same issues that YAI faces. I'm in familiar territory. More to come.

First day of school at Miami Ad School SF campus

This is the outside of our school and some of my classmates whom I snuck up on. I'll take some inside pictures too, soon.

There are 20 people in the account planning bootcamp. We had orientation and our first Role Reversal class today. Afterward, I hit the SF Moma for some inspiration and to begin our first assignment: to observe.

here is my first piece of insight:
It IS all about the little things
I think that life's every-day nuances are more enjoyable when there's intention in noticing things; things you would normally overlook become salient. I always thought being hypersensitive to my surroundings was being distracted, but now there is a purpose to my perceptiveness and curiosity.