Wednesday, November 26, 2008

Miami Ad School Account Planning Bootcamp


While there are many complaints and doubts about the value and organization of the bootcamp program, I think the structure of the program is actually our best learning tool. Just like planning, it's up to us to dig to find the insights and understanding in order to garner strategic prowess. Similarly stated in one of my first blog posts, the ideas are all around us -- we just have to realize they're there. I love how everything I see, hear, smell, touch and taste will make me a better planner; there is no such thing as a waste of time.


Martha, Vincent and Becky -- my final team -- working on our branding campaign for Microsoft

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